The Digital Bash Podcast: Online Marketing For You presents: The Digital Bash Podcast. From now on we will discuss the most exciting developments in the digital industry with real experts in online marketing for you. Listen in now.

How can I get started with my business on social media? What makes a really good email marketing strategy and how do I optimize SEO and SEA so that this is also reflected in the key figures? In the new The Digital Bash Podcast, top-class industry experts answer these and other exciting questions in conversation with a member of the editorial team.

With The Digital Bash, we have created one of the largest web conferences in the digital industry in Germany. Top-class industry experts and marketing experts pass on their knowledge to the participants here. Now we are taking the next step and with The Digital Bash Podcast we offer you a format with which you can secure exclusive insights anytime, anywhere. Regardless of whether you are doing sports, in the car or at home: Secure your knowledge advantage now when and where you want. In the first episodes we invited three exciting guests. Claudia Studtmann, Head of Retail at Facebook, Nico anger, Email marketing expert and founder of Saphiron and Kathy Ursinus, Social media expert and consultant for brand building on Instagram, let you take a look behind the scenes and give exciting tips on the best.

Listen right now. Now on Spotify, iTunes or Acast.

“Newsletter for everyone will no longer work in 2020” – Nico Zorn talks about the latest developments in email marketing

In the first episode of The Digital Bash Podcast, editor Nadine von Piechowski speaks to email marketing expert Nico Zorn. The founder and industry expert has been working in the digital economy since the late 1990s. Nico Zorn is co-founder and partner of the CRM and e-mail marketing agency Saphiron. In The Digital Bash Podcast he talks about why it is best not to call the newsletter a newsletter, which wording is most promising for companies and why e-mail is not dead for Generation Y and Z either.

“Local marketing is more important today than ever” – Claudia Studtmann explains how local marketing works on Facebook and Instagram

In the second episode of The Digital Bash Podcast, editor Nadine von Piechowski speaks to Claudia Studtmann, Head of Retail at Facebook in the DACH region. It helps customers to get the most out of the platform. In The Digital Bash Podcast, she explains how Facebook can support companies with local marketing, for example with Facebook Live Shopping, and how smaller companies in particular manage to use platforms such as Facebook and Instagram effectively to build their brands.

“It’s never too late to start with Instagram” – Kathy Ursinus gives tips for brand building on Instagram

In the third episode of The Digital Bash Podcast, editor Aniko Milz speaks with social media expert Kathy Ursinus. Kathy mainly supports her clients in building their brand on Instagram. She hasn’t been there for as long as she reveals in the conversation. With her design templates for Instagram, a podcast and her blog, she has been taking off since 2017 and has built up a community that includes over 13,600 users on the photo platform. In an interview, she reveals how she built her own brand on Instagram and how you can do it, what she thinks of the new Instagram Reels format, and gives tips on how to produce interesting content over the long term.

Do you have any questions, feedback or suggestions?

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We look forward to hearing from you.

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