Sales are active at the Librairie du Portage

Valérie Lavoie senses an increase in sales in her bookstore. An increase that could be linked to new government directives, but also due to the Christmas period.

“The start of the school year and the weeks after that, until Christmas, is a big time for us. We feel that people seem to want to go ahead and avoid the hustle and bustle of the holiday season, ”said the owner of the Librairie du Portage in Rivière-du-Loup.

Valérie Lavoie was well established in Quebec and was making a living in sales and marketing before purchasing the Librairie du Portage five years ago and returning to live in her native region.

“It was my midlife crisis. I’ve always wanted to be an entrepreneur. I was looking for a business in Quebec, but it didn’t work. I was wondering if I would not go back to Rivière-du-Loup. I heard that this bookstore was for sale and I was challenged. The planets have aligned, ”she said in an interview.

Negotiations began and six months later she moved. And this woman, who has always loved books and reading, became the owner of this bookstore located in the Rivière-du-Loup shopping center.

The Portage bookstore, which also has a game section, saw a significant increase in online sales when businesses were forced to close their doors.

Online sales through the commerce transactional site and through have enabled the bookstore to weather this difficult period and maintain ties with its customers.

“It kept me sleeping soundly,” she said.

Valérie Lavoie has noticed that customers consume in a different way since the bookstore reopened at the start of the summer.

“The bills are higher and there is less reading in the bookstore. People know what they want, they buy it and they go, ”she noted.

On alert

The home delivery service set up for the people of Rivière-du-Loup was put out of service when the bookstore reopened.

“The customers are back and we didn’t feel the need to extend this service,” explained the bookstore owner.

Children’s literature, literature and novelties are working very well at the moment.

“It elbows in the novelties”, imaged the bookseller-owner.

Valérie Lavoie admits to watching closely what is happening at the moment. She and her team are on high alert every day. The owner is unable to say if having gone through an initial period of closure brings a sense of security for the future and its uncertainties.

“I don’t know if that makes it secure or if it makes it insecure. Will this time of the year when we make our biggest income be affected? Are we going to stay open? I don’t know if it’s better to know or not to know, ”she blurted out.

Valérie Lavoie has read a lot in recent months. She admits to being very interested in delving into Ricardo’s latest cookbook on a plate.

“He looks simple and colorful and easy. I am struck by the ease of this type of cuisine, ”she dropped.

Valérie’s suggestions


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