It had to be a parade like any other, or almost. On the program, lingerie, twerk and R’n’B music. On stage, some of the most popular supermodels in the world, like Bella Hadid or Cara Delevingne. A show like singer Rihanna has had to organize dozens since the launch of her brand Savage x Fenty in 2018. But the 48-minute sequence has yet given rise to an unexpected controversy, explains Release. The reason ? The music, composed by the French artist Coucou Chloé, which mixes electro sounds and words of the prophet Muhammad.
The sequence starts at 46e minute of the parade. After a succession of artists, from Kendrick Lamar to Rosalía via Frank Ocean and Jill Scott, it is these few sounds of an artist relatively unknown to the general public that have attracted attention. The song, called “Doom”, is the work of Coucou Chloé, French DJ and singer who lives in London. She therefore includes samples (sound clips), accelerated, extracts from a hadith. These texts, sacred in Islam, are considered the word of the prophet Muhammad. The pieces chosen refer in particular to the end of time and the day of judgment.
On social networks, Twitter and Instagram in the lead, this sequence caused a real outcry. Hashtags calling for a boycott of the artist #Rihannaiscancelled or #Rihannaisoverparty were thus launched. Some do not hesitate to speak of “its blasphemous and Islamophobic” or even of disrespect towards Islam and Muslims.
you know the girl who produced the blasphemous and islamophobic sound for the fenty show bah she is French love this culture
– (´ ･ _ ･ `) (@ w3ntonz) October 4, 2020
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Hello Chloe and Rihanna apologize
Paradoxically, as noted South West, the song had already been used in 2017, during Rihanna’s Puma x Fenty show, without causing a reaction at the time. Hi Chloe apologized on her Twitter account. “I would like to apologize for the harm I have caused with the vocal samples used in the song ‘DOOM’. The music was created from samples of Baile Funk that I found online. At the time, I was not aware that these extracts used texts from an Islamic hadith ”, writes the artist. In a second message, she specifies that she takes “full responsibility for not having done any research on these words”. She also explains that the song will be removed from various streaming platforms.
I take full responsibility for the fact I did not research these words properly and want to thank those of you who have taken the time to explain this to me. We have been in the process of having the song urgently removed from all streaming platforms. 2/2
– COUCOU CHLOE (@coucou_chloe) October 5, 2020
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On her Instagram account, Rihanna also reacted to the case this Tuesday, October 6. Referring to a huge oversight that was “unintentionally offensive”, she then apologizes for “this honest but negligent mistake”. “I don’t play with any kind of disrespect to God or any religion and therefore the use of the song in our project was completely irresponsible! », Then continues the singer born in Barbados.
The Savage x Fenty brand is best known for offering models available in a wide variety of sizes and for women and men of all sizes, body types and skin colors.