More than just a brand – The Digital Bash: B2B Marketing

On February 27, 2020, The Digital Bash starts on the topic of B2B marketing and delivers lectures on brand communication, marketing strategy and the customer experience economy. Secure your place for this free webinar now.

We are pleased to present you a special edition of the Digital Bash today: The Digital Bash: B2B Marketing | sponsored by SAP, This webinar optimally prepares you for intensive business relationships. Learn about the success factors for effective B2B marketing, learn how contextual personalization drives your sales and learn more about communication in B2B marketing and what this has to do with systematically raising awareness of the customer benefit.

“Nothing is more constant than change”

This quote from Heraclitus works perfectly as a premise for B2B marketing. Because from the hated sales marketing it has become a process that drives sales at a higher level. In order to always stay one step ahead of the competition and to be able to win business customers, you have to continuously train yourself. With the web conference The Digital Bash we keep you up to date with the latest insights and perspectives for modern digital marketers. At the February 27, 2020 you get between 9:00 a.m. and 12:30 p.m. Access to the Live Conference of Digital Bash, a project by OnlineMarketing.de. So you can take part in the conference regardless of location. Don’t worry, if you don’t have time, a recording of the conference will be sent to you shortly after the live show ends. Simply register here:

Secure free live access and recording now!


The speakers

Andreas Helios | Head of MEE Marketing | SAP customer experience

Be honest: the products and services of many brands have become interchangeable. And increasingly in the B2B area too. What makes companies differentiated and desirable today is the customer experience, explains Andreas Helios, Head of MEE Marketing at SAP Customer Experience.

Olga Baginski | Business Unit Lead | Fanomena

This time, the digital bash is addressed to B2B marketers. Olga Baginski, business Unit Lead at Fanomena, asks you: is this demarcation really so clear to see? In the end, you only address people in B2B. If the content is relevant to the person and comes at the right time, the decision-maker in a B2B company will also listen carefully.

Peter Mielke | VP Sales | CELUM

Allow your users to use the most up-to-date and enjoyable assets by deleting outdated files. Never worry about copyright issues again. Peter Mielke, VP Sales at CELUM, shows you how you can use digital asset management to carry out your brand communication in the simplest and most efficient way possible.

Melanie Schwarz | Account Executive DACH | LogMeIn

Speaks in the webinar Melanie Schwarz, Account Executive DACH at LogMeIn, about the use of webinars in B2B marketing. It reveals tips and tricks for the preparation, implementation and post-processing in this format. In addition to checklists as well as content and design tips, you can expect tricks to increase interaction and communication during the webinar. Be curious!

Yves Naumann | Senior Consultant | Mellow Message

A digital marketing strategy helps you to face the new challenges in digital. How do you meet the growing mountain of tasks in marketing, for example? Yves Naumann, Senior Consultant at Mellowmessage, shows you the most succinct success factors for your B2B marketing strategy and how you can use them.

Uwe Viessmann | Senior Presales | SAP customer experience

Your online shop is doing quite well. The number of clicks is acceptable. But: Why do so many visitors leave your shop – without closing a deal? In this lecture you will learn about Uwe Viessmann, Senior Presales at SAP Customer Experience, what you can learn from shopping cart abandonments. Then you know how to ignite the sales turbo and optimize the conversion rate in your shop with the help of targeted personalization.


agenda

  • 9:00 a.m. – 9:10 a.m .: Opening The Digital Bash – B2B Marketing – 2020
    Marc Stahlmann | CEO & Founder | OnlineMarketing.de
  • 9:10 – 9:40 a.m .: Nothing without CX: Welcome to the Experience Economy
    Andreas Helios | Head of MEE Marketing | SAP customer experience
  • 9:40 – 10:10 a.m .: There is no B2B or B2C, it is Human2Human – gain more customers through individual communication
    Olga Baginski | Business Unit Lead | Fanomena
  • 10: 10-10: 40 a.m .: Digital Asset Management: The secret recipe for successful B2B brand communication
    Peter Mielke | VP Sales | CELUM
  • 10:40 – 11:10 a.m .: Tips and tricks for successful webinars in B2B marketing
    Melanie Schwarz | Account Executive DACH | LogMeIn
  • 11:10 – 11:40 a.m .: The 6 success factors for your digital B2B marketing strategy
    Yves Naumann | Senior Consultant | Mellow Message
  • 11:40 am – 12:10 pm: The conversion turbo for your online shop: contextual personalization
    Uwe Viessmann | Senior Presales | SAP customer experience
  • 12:10 p.m. – 12:30 p.m .: Key takeaways and graduation
    Marc Stahlmann | CEO & Founder | OnlineMarketing.de

The number of participants is limited to a maximum of 2,500. Live participation and access to the recording cost you no money. So be quick and secure your ticket now for a head start in knowledge in the digital industry with The Digital Bash – B2B Marketing from OnlineMarketing.de. Be there and acquire exclusive expert knowledge for your brand communication.

Secure free live access and recording now!



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